Privacy Policy

About Us

Lifelong Fitness & Recovery (lifelongfr.com) provides personal training, small group fitness programs, and wellness coaching for adults 50+. In this policy, "we," "us," and "our" refer to Lifelong Fitness & Recovery.

Lifelong Fitness & Recovery is a brand of Personal Fitness Training Association LLC, a New Jersey limited liability company. All SMS messages, billing, and user data are the responsibility of Personal Fitness Training Association LLC.

If you have questions about this policy, contact us at info@lifelongfr.com or 609-713-2229.

Information We Collect

When you interact with our website or services, we may collect:

• Contact information — name, email address, phone number, and city/state.
• Health & fitness information — injuries, limitations, physical challenges, activity level, goals, and assessment data you voluntarily provide on intake or application forms.
• Program data — workout logs, metrics, and progress notes created when you use our member portal.
• Billing information — processed securely through our payment provider (Stripe); we do not store full card numbers.
• Usage data — pages visited, referring sources, and device/browser information collected automatically.

How We Use Your Information

• To review applications and respond to your inquiries.
• To schedule sessions and send appointment reminders.
• To deliver program content, coaching, and support.
• To send important updates about your membership or program.
• To improve our services and website.
• To comply with legal obligations.

SMS Text Messaging

Opt-In. By providing your mobile phone number and checking the SMS consent box on our application or waitlist forms, you agree to receive text messages from Lifelong Fitness & Recovery at the number you provided. These messages may include appointment reminders, scheduling confirmations, program updates, and coaching follow-ups.

Message Frequency. Message frequency varies. Typically you will receive no more than a few messages per week. You are not required to consent as a condition of purchasing any goods or services.

Opt-Out. You may opt out of SMS messages at any time by replying STOP to any message. We will confirm your opt-out. After opting out, you may still receive non-marketing transactional messages (e.g., a direct reply to a question you asked).

Help. Reply HELP at any time for assistance with our SMS service.

Carrier fees. Message and data rates may apply. Check with your mobile carrier for details.

What we do not do. We do not sell or rent your phone number or SMS data to third parties. We do not share your opt-in information for marketing purposes.

Information Sharing

We do not sell, rent, or trade your personal information. We may share data with:

• Service providers — such as our SMS provider (Twilio) and payment processor (Stripe) — who help us operate our business, under appropriate data protection agreements.
• Referring providers — when you explicitly authorize communication with a referring doctor or physical therapist.
• Legal compliance — when required by law, court order, or to protect our rights or safety.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100% secure. We cannot guarantee absolute security but strive to protect your data using industry-standard practices.

Your Rights

You may request access to, correction of, or deletion of your personal information by contacting info@lifelongfr.com. We will respond within 30 days. You may also opt out of SMS messages at any time by replying STOP.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "last updated" date. Continued use of our website or services after changes constitutes acceptance of the updated policy.