Pricing & Rate Structure
Last updated: October 2026 · Set by Jonathan Gray
The ladder is Intro → LFR On Demand → LFR Live → Private, and every rung includes the rungs below it.
The Ladder
| Rung | What it is | Price |
| --- | --- | --- |
| Intro | 5 × 30-min live sessions — the taste test | $495 one-time |
| LFR On Demand | Self-paced library + programs, no live sessions | $199–399/mo |
| LFR Live | Live coaching, three formats, all 30-min sessions | $50–180 per session |
| Private (in-person) | 1:1 in-home coaching, full hour | $150/hr now · $200/hr from Jan 1, 2027 |
1. LFR Introductory Package
- $495 one-time — not recurring
- 5 × 30-minute live sessions
- One per person, one time only — no renewals
- New clients only
2. LFR On Demand — Library Membership
Self-paced video library + follow-along programs. Library only — no live sessions. Included free with every Live and private coaching tier.
| Tier | Founding | Standard |
| --- | --- | --- |
| Individual | $199/mo | $249/mo |
| Partner | $299/mo | $399/mo |
- Founding rate locked for life · founding access code LFR2026
- Open question: whether standard individual lands at $249 or $299
3. LFR Live — Remote Coaching
All Live sessions are 30 minutes. Three formats, least to most expensive:
| Format | Rate | Size | Monthly (4 sessions) |
| --- | --- | --- | --- |
| Small Group | $50/person per session | 4–6 members | $800–1,200 per group |
| Partner | $180 per session (per pair) | 2 people | $720 per pair |
| Solo | $99 per session | 1:1 | $396 |
All Live formats include full On Demand library access at no extra cost. Annual increase: 3% every January 1 for new clients — existing clients keep their starting rate while active.
4. Private Coaching — In-Person
- Current rate: $150/hour — no half-hour sessions in person
- Target rate: $200/hour for new clients from January 1, 2027
- Minimum 2 sessions/week — no 1x/week option
- Monthly at the target rate: $1,600/mo (8 sessions)
- À la carte beyond the package: $200/session
- Movement assessment: $200 one-time, fixed — never increases
Loyalty rules
- Rate locked for life once enrolled
- 5% increase every January 1 for new clients only — 2027 $200 · 2028 $210 · 2029 $221 · 2030 $232 · 2031 $243
- Pause up to 30 days, 2×/year, without losing the lock — medical leave exempt
- Cancel, or a 60-day gap, resets the lock; re-enroll at the current rate
5. STEADY — Small Group (in-person, currently paused)
- 12-week balance & core program for adults 50+, max 6 participants, 2×/week, 45 minutes
- Founding: $497/month (first cohort only) · Standard: $697/month
- Increases 5% each year for new cohorts
Key Rules
- New clients always start at the current year rate
- Founding rates stay locked while the membership remains active
- No 1x/week private coaching — minimum 2 sessions per week
- Live is priced per session, not monthly; the library is always included
- Intro is once per person and never renews
- Annual increase notices go out each November, effective January 1
Authoritative in-app version. The full working rate file is LFR_PRICING.md, which wins if anything conflicts.